As the number of freelancers and remote workers continues to increase around the world, coworking spaces are slowly becoming a necessity rather than just a practical and convenient solution. With that in mind, many would believe that coworking spaces don’t require too much marketing. However, the biggest issue is often the fact that potential consumers often aren’t even aware of the existence of many coworking spaces, which is why increasing online presence and visibility is key to success. In order to achieve that, here are some effective ways you can promote your own coworking space online.
Begin with a good website
There’s no doubt that the best way to advertise a coworking space online is by building a high-quality website. This will likely be the first thing potential clients see when searching for your services, which is why it needs to make a good impression. Build a well-designed and easy-to-use site with a clean and professional layout. Include images of your space and ensure that important information such as the location, working hours, pricing, amenities, and contact information is clearly visible. It would also be wise to include links to your social media profiles or refer to the Top Technology blog. Your website will be a crucial aspect of any marketing plan.
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Focus on link-building tactics
Once your website has been established, it’s recommended to try acquiring links from other sites leading to your own. This can help to increase the authority and trustworthiness of your website, and allow you to rank higher on search engines. The higher your rankings are, the easier it will be for customers to locate your website and business. To make your website more attractive for linking, consider only promoting the most important content, writing guides and how-tos, and focusing on visual content. It might take a while for authority sites to pick up on your resources, so think about reaching out to relevant websites in your niche and building content partnerships.
Prioritize content and SEO
Content marketing is another brilliant tool for promoting a coworking space. This can be done by including a blog section on your website where you can post interesting and engaging content that’s relevant to potential customers, such as advice, news from the industry, and aspects that set you apart from the competition. Search engine optimization (SEO) will have to be utilized for this method to yield the best results. That is why Australian businesses, for instance, often hire SEO experts from Sydney to optimize their site content. These professionals are able to improve search engine rankings and build a more credible online presence while increasing site traffic in the process.
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Don’t overlook social media
Across Europe and the US, however, a great social media presence is thought to be a brilliant tactic for promoting coworking spaces, especially for businesses wanting to attract younger users. Try to use this strategy for your own space as well, in an effort to reach a wider audience and attract the right type of consumer. For example, you can share pictures of your space on Instagram and Facebook, share news on Twitter and directly engage with your audience, or post videos on YouTube displaying your coworking space and describing your company culture. This is a great way to captivate audiences and build brand loyalty and trust.
Utilize online advertisements
Whether your coworking space is new or more established, online ads can be beneficial for any business. They will allow you to expand your outreach and attract new clients, and they can be particularly effective at targeting more specific regions, which is likely quite important to your coworking area. So, consider investing in a pay-per-click ad campaign that focuses on Google ads, or even leverage social media for posting advertisements and publishing sponsored content. Regardless of your chosen tactic, this is a relatively inexpensive way to reach out to wider audiences online and possibly increase the number of customers using your coworking spaces.
Photo by Marc Mueller
Consider catalogs and listings
There are a number of niche websites across the internet that collect information about coworking spaces and share them with their audiences. These are generally sites and blogs that focus on remote workers, freelancers, digital nomads, as well as tech and startup-oriented spaces. Websites like these will often compile and regularly update lists of good coworking spaces in specific countries or regions. Attempt to find websites like this, whether they’re local or international, and contact their admins to promote your coworking space or ask them to add it to their existing lists. Along with this tactic, don’t forget to place your information on Google My Business for higher impact.
Evidently, there are a number of different ways you can promote your coworking space online. Choose a couple of tactics that suit your business and environment the most, and you will be able to increase your chances of success.
